Unless they want to use their first-acess to the information to liase with BBA on the groups behalf first, get themselves to the "front of the queue" for a resolution so to speak - and then once they've taken care of their own, release the results on a more public level for BBA to deal with.
This would be my most logical guess - Using the money they invested when others didn't/couldn't, to try and get a leg up in the situation.
Who knows, theyre entitled to do literally whatever they want 🤷♂️
If this were the case, no one would buy into a test group. You’d just know you’ll get the results for free if it’s bad. That’s not an “unspoken rule.” It’s what poor or cheap people say to guilt others into getting free results. Testing groups are dumb; pay for tests yourself